Custory

Founder

UX & UI Design, Development

2025 - 2026

Custory product tool portfolio preview
Custory touchpoint item details and AI assistant

Custory is an AI agent that experiences your product from the customer's perspective. Give it a persona and a goal, and it autonomously signs up, authenticates, navigates the product, and tries to accomplish that goal. It records the entire experience, captures screenshots, identifies friction, and returns a CX report focused on what prevented or helped the customer succeed. Behind that report, Custory also builds a customer journey from what actually happened — giving the team a structured place to investigate issues, assign ownership, and turn findings into product work.

AI customer experience agent flow: persona and goal → autonomous product session → screenshots and recording → findings → customer journey → product improvements
Custory journey overview showing the agent experience mapped into stages, steps, evidence, issues, opportunities, owners, and product work
Evidence-to-action chain showing agent observation, journey step, opportunity, solution, linked issue, shipped improvement, and outcome
Building the agent

The technically interesting part is making the agent capable of operating inside products it has never seen before. It needs to understand interfaces visually, decide what action moves it closer to the customer's goal, interact with real application state, recover when something unexpected happens, and judge whether the experience is helping or blocking progress. The current agent works with web applications, with mobile and desktop experiences planned next.